McDonald’s thinks it’s still funny to parody Apple and Jony Ive – CNET

Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.

Here we go again.

McDonald’s/YouTube screenshot by Chris Matyszczyk/CNET

It was funny once. Or even twice.

It was quite funny when Ikea did it back in 2014.

I fear, though, that the glut of videos mocking Jony Ive’s post-Apple event sincerity may have run its course.

Here, you see, McDonald’s jumping on a bandwagon that’s already overloaded.

In a video launching its Chocolate Shamrock Shake — I vibrate at the very thought — the burger-maker serves up yet another man with a British accent going on about how clever a new invention is.

This time, it’s a straw. Some might say it’s the last one.

This version of Ive is about as moving as kissing a hologram. Somehow, the mockery falls between trying to mimic Ive and pretending it’s funny trying to mimic Ive, but not doing it very well.

I fear that what remains here is the filmic equivalent of the chocolate shamrock shake: something disturbingly hued and as pleasing to the eye as a needle being slowly inserted into it.

Then again, McDonald’s may be struggling with new ideas. Its latest is to sell you a bigger Big Mac and a smaller Big Mac to go along with your standard Big Mac.

Yes, it does sound a little like what Apple did with the iPad, doesn’t it?

Technically Incorrect: Bringing you a fresh and irreverent take on tech.

Does the Mac still matter? Apple execs tell why the MacBook Pro was over four years in the making, and why we should care.

Source Article from

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>